You need a marketer who actually gets it.
Someone who speaks product, figures out your buyers, and builds strong GTM foundations.
When prospects aren’t getting it, revenue stalls.
Does this sound familiar?
You have a genuinely good product, but somewhere between what you've built and what you're saying to buyers, something gets lost in translation.
Leads don't convert the way they should. Getting prospects to the 'aha' moment is an uphill battle. Sales cycles drag.
That’s a positioning problem, and I can help you fix it.
How I Help B2B SaaS Startups
My work always follows the same stream. I start by understanding your buyers and your market, then build a full positioning and messaging foundation. From there, I help you put the strategy to work: sales enablement, core collateral, content strategy.
Research
→
Positioning
→
Messaging
→
Activation
For $1M–$10M companies
Positioning & messaging strategy
Deep, strategic work for companies with traction who are leaving deals on the table. Fully custom.
For early-stage founders
Marketing foundations sprint
A fast, focused engagement to nail your positioning and messaging. Fixed scope, fixed price.
About Me
I came up through product, not marketing.
I started out as a technical writer and then spent most of my career as a product manager. Eventually I found my way to product marketing, and I realized that the repeating theme in my work has always been translating between the people who build products and the people who buy them.
I've spent 15+ years inside B2B SaaS startups. I know how products get built and how buyers make decisions. I've sat in the rooms where both of these things happen, and I've learned to speak both languages.
Today I work with B2B SaaS founders, CEOs, and marketing leaders who have a genuinely good product but can't get prospects to see it. I help them figure out why, and then fix it.
“Erin brings sharp thinking, clear communication, and momentum to every project. I’ve worked with her in several roles and her superpower has always been clear: she can speak and write about complex, technical ideas in a way that makes them simple and approachable for her audience.”
John Miller, VP of Product at insightsoftware
“Erin is uniquely effective because she seamlessly bridges strategy and execution. Her deep expertise in product marketing combined with her startup background make her incredibly well suited to work closely with early and growth stage companies. Simply put, she figures it out and gets things done.”
Matt Fleming, CEO & Co-Founder of AlphaLoop
"Working with Erin is like having a secret weapon on your team. She has grit, is adaptable, and can pick up complex concepts at lightning speed—then turn around and explain them in a way that makes everyone feel smarter. Whether it's diving into technical details or navigating ambiguity, she brings clarity, confidence, and results every time."
Nicole Lovaas, Director of Product at ThrivePass