FOR EARLY AND GROWTH-STAGE B2B SAAS
Positioning & messaging that makes your value obvious to buyers
A good fit for technical or complex products - when you're in the 0-to-1 phase or something is forcing a hard look. (A new stage of growth, a new market, or years of moving too fast to stop and get clear.)
We can go as big or as small as you need.
WAYS TO WORK TOGETHER
START SMALL
Buyer’s-Eye Strategy Session
See your story the way buyers do, and leave with a clear game plan to improve it.
$1,200
THE CORE ENGAGEMENT
Two tiers
Positioning & messaging on its own, or with the homepage, sales deck, and 1-pager that put it in front of buyers.
$14,500 or $20,500
Early-stage pricing available
GROW TOGETHER
Enhance, maintain, fine-tune
Ongoing positioning upkeep, customer stories, additional webpages - all built on your new positioning.
Monthly or by project
Need a senior product marketer without scoping every project? I occasionally take on retainer clients. We skip the SOWs and point me at whatever matters most that month. Ask me when it's a fit.
Buyer’s-Eye Strategy Session
START SMALL
You're too close to your own story to see it the way buyers do. I'll show you what they're actually hearing, and give you a clear game plan to improve it.
What you get
A recorded walkthrough of your homepage and how you pitch (your deck or a sales call), through your buyer's eyes, so you can take it in before we meet
A 45-minute strategy session: where your story breaks down, and how I'd improve it
A one-page game plan you can run with yourself, or use as the starting point for a core engagement with me
TIMELINE
1 week
INVESTMENT
$1,200
Book my core engagement (either tier) within 30 days and your full $1,200 counts toward it.
Choose how far we take it.
THE CORE ENGAGEMENT
Positioning and Messaging
Strategy that will actually get used. Anyone who touches marketing, sales, or product (in-house, contractor, or AI tool) will start aligned and get better results.
TYPICAL TIMELINE
4-5 weeks
INVESTMENT
$14,500
Under $2M ARR? Ask about early-stage pricing →
Booking within 30 days of a Buyer's-Eye Strategy Session? Your $1,200 comes off this price.
WHAT’S INCLUDED
Guided intake - I dig into your business, your buyers, and your market
Two working sessions - You make the hard calls, and I facilitate and point out your biases
Positioning doc - The hard decisions written down: who you're really up against, what makes you different, who you're for, and the market you compete in
Messaging doc - Your positioning in words buyers recognize: a core narrative, value pillars, and what not to say and why
Product and roadmap implications - From a former PM: which roadmap priorities your positioning supports, what to deprioritize, and what's missing for your best-fit buyers
Recommended next steps - A rollout plan so this shows up everywhere it should, and stays that way
Team walkthrough - With the people who'll use it
Positioning and Messaging + Core Assets
The decisions, the words, and the pages and slides that put them in front of buyers.
TYPICAL TIMELINE
6-8 weeks
INVESTMENT
$20,500
Under $2M ARR? Ask about early-stage pricing →
Booking within 30 days of a Buyer's-Eye Strategy Session? Your $1,200 comes off this price.
WHAT’S INCLUDED
Everything in Positioning and Messaging, plus:
Homepage structure and copy - The sections, flow, and words that take the right buyer from "what is this?" to "this is for me"
Sales deck and narrative - Your positioning, shaped into a proven first-call pitch structure, with presenter notes that cover the talk track and the why
Leave-behind 1-pager - The sales sheet your champion shares with other stakeholders, so your story travels internally without you in the room
Two rounds of feedback - Async reviews on each asset, so everything sounds and feels like you
Team walkthrough - With the people who'll use it
All three assets come written and laid out, ready for a designer.
(Need design too? I can connect you with a designer I trust.)