POSITIONING & MESSAGING FOR B2B SAAS
Turn a complex product into a clear reason to buy.
I help early and growth-stage B2B SaaS companies nail who they're for, why they win, and how to say it so it clicks with buyers.
SOUND FAMILIAR?
You have a great product, but buyers aren’t getting it.
People who've read your website still don't get what you do.
Most of your sales calls start from zero.
Your pitch changes every week.
When a buyer looks lost, you launch into a feature tour.
That’s a positioning problem, and I can help you fix it.
HOW I HELP
Let’s get your story straight.
START SMALL
Buyer’s-Eye Strategy Session
See your story the way buyers do, and leave with a clear game plan to improve it.
THE CORE ENGAGEMENT
Two tiers
Positioning & messaging on its own, or with the homepage, sales deck, and 1-pager that put it in front of buyers.
GROW TOGETHER
Enhance, maintain, fine-tune
Ongoing positioning upkeep, customer stories, additional webpages - all built on your new positioning.
Want the details? What's included in each option, timelines, and pricing are all on the services page.
ABOUT ME
I came up through product,
not marketing.
I started out as a technical writer and spent most of my career as a product manager before finding my way to product marketing. The thread through all of it: translating between the people who build products and the people who buy them.
I've spent 15+ years inside B2B SaaS startups. I know how products get built and how buyers make decisions, because I've sat in the rooms where both happen.
Today I work with founders, CEOs, and marketing leaders who have a genuinely good product but can't get prospects to see it. I help them figure out why, and then fix it.
TESTIMONIALS
From the leaders I work with
"Erin brings sharp thinking, clear communication, and momentum to every project. I've worked with her in several roles and her superpower has always been clear: she can speak and write about complex, technical ideas in a way that makes them simple and approachable for her audience."
John Miller
VP of Product at insightsoftware
"Erin seamlessly bridges strategy and execution. Her deep expertise in product marketing combined with her startup background make her incredibly well suited to work closely with early and growth stage companies. Simply put, she figures it out and gets things done."
Matt Fleming
CEO & Co-Founder of AlphaLoop
"Working with Erin is like having a secret weapon on your team. She can pick up complex concepts at lightning speed, then turn around and explain them in a way that makes everyone feel smarter. She brings clarity, confidence, and results every time."
Nicole Lovaas
Director of Product at ThrivePass
"Erin is able to drop into a completely new problem space and get up to speed fast. She spent hours really listening to buyers and pulling out themes to inform our strategy. She gets to the bottom of what your market actually cares about."
Chip Pearson
Partner at The Keep
Former CEO of When I Work & Jamf
"This has been invaluable. Having Erin get our business so fast, and having her as a translation layer between marketing and sales… It’s been huge to everyone involved.”
Katie Walter
VP of Marketing at Immersion Data Solutions
"I just got off an awesome call with a prospect… It sounded as though she was reading a script from your positioning document."
Demian Vincenty
VP Strategic Accounts & Growth at G2Planet